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Successful Family Firms Shoot for the Moon August 13, 2018

by Randel Carlock Keng Fun Loh
Beyond the Moon: Discovering your family business purpose

For family firms, plotting ambitious futures is like planning a space venture.

Authors Randel S. Carlock and Keng-Fun Loh explain how successful firms can shoot for the Moon with "A Family Business on the Moon", a new approach to family and business planning.

Posted in family and business learning, family business, Family business on the moon, family enterprise, Family firms, INSEAD knowledge, keng fun loh, Parallel Planning Process, randel carlock